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València
113General Manager
25 d’oct.Hines
València, ES
General Manager
Hines · València, ES
. Office
Overview
Who Are We
At aparto, we're more than just student accommodation, we're a community that acts as a home-away-from-home for students across the UK, Ireland, Italy, and Spain. We understand that university life is a significant transition for many, often marking the first time they've lived away from their families. That's why we strive to make aparto not just a place to stay, but a vibrant, supportive environment where students can make lifelong friends, discover new possibilities, and have experiences that will shape their futures.
Responsibilities
Role Profile
The General Manager has overall responsibility for the operational and commercial performance of their property. They lead the property team to deliver a safe, welcoming and high-performing community while ensuring the asset achieves its financial, leasing, customer experience and operational objectives.
The General Manager is accountable for the day-to-day operation of the property, including people leadership, resident experience, leasing, financial performance, health and safety, compliance, facilities and property standards. Working closely with Operations and central functions, they will deliver the property's Business Plan and continually identify opportunities to improve performance.
The General Manager is the leader and ambassador for aparto at property level, creating a culture where our teams deliver on our values of Service, Belonging and Community.
Operational Leadership
- Take overall responsibility for the day-to-day operational and commercial performance of the property.
- Ensure the property consistently operates in line with aparto standards, policies, procedures and agreed KPIs.
- Lead daily operations across reception, customer service, maintenance, housekeeping, security and other property services.
- Use performance data and operational insight to identify issues, opportunities and actions to continuously improve the property.
- Ensure accurate property information and operational data is maintained across aparto systems.
- Act as the primary operational escalation point for the property and participate in out-of-hours arrangements as required.
- Own property performance against aparto operational and brand standards, ensuring audits are completed, required standards are achieved and improvement actions are delivered within agreed timescales.
- Ensure effective out-of-hours coverage is in place and participate in the on-call rota, providing leadership and escalation support for operational emergencies and significant incidents.
- Take responsibility for the property's financial performance, including P&L management, budgeting, forecasting and cost control.
- Deliver occupancy and revenue targets, working closely with Operations, Sales, Marketing and Asset Management.
- Monitor leasing performance, conversion, renewals and rebookers and take proactive action where performance is behind plan.
- Manage operating expenditure effectively, ensuring value for money while protecting resident experience and property standards.
- Oversee rent collection, arrears and bad debt, working with Finance and escalating risks appropriately.
- Identify and deliver opportunities to grow ancillary and non-academic income, including summer business.
- Understand the local market, competitor pricing and university landscape and use this insight to support commercial decisions.
- Champion an exceptional resident experience from enquiry and move-in through to move-out.
- Create a welcoming, inclusive community aligned with aparto's values of Service, Belonging and Community.
- Monitor resident feedback, reviews, NPS and service performance and use insights to drive improvement.
- Ensure resident enquiries, complaints and escalations are managed promptly, professionally and within agreed service standards.
- Lead the delivery of resident events, wellbeing initiatives and community engagement.
- Build appropriate relationships with parents, universities and other partners to support the resident experience.
- Ensure the property is consistently safe, clean, well maintained and presented to a high standard.
- Ensure planned preventative and reactive maintenance is effectively managed and delivered within agreed standards and timescales.
- Manage and monitor maintenance teams, contractors and suppliers as applicable, ensuring service quality, compliance and value for money.
- Conduct regular property inspections and ensure identified issues are resolved within agreed timescales.
- Manage contractor and supplier performance at property level, ensuring service quality and value for money.
- Lead property readiness for key operational periods, including summer turnaround and student move-in.
- Support refurbishments, lifecycle works and capital projects as required.
- Ensure the property complies with all applicable legislation, statutory requirements, aparto policies and operational standards.
- Take ownership of health and safety at property level, ensuring a proactive safety culture is embedded across the team.
- Ensure statutory testing, inspections, audits, risk assessments and required training are completed and accurately recorded.
- Ensure incidents, accidents and near misses are reported, investigated and managed in accordance with aparto procedures.
- Track and close actions arising from audits, inspections and risk assessments within agreed timescales.
- Ensure the team understands its individual responsibilities for maintaining a safe environment for residents, colleagues and visitors.
- Lead, coach and develop the property team, creating a high-performance and highly engaged culture.
- Set clear expectations and ensure individuals understand their contribution to property and business objectives.
- Lead recruitment, onboarding, performance management and development of the property team.
- Conduct regular 1:1s and performance reviews and actively support succession and talent development.
- Ensure appropriate staffing levels and working patterns are in place to meet operational and customer requirements.
- Ensure mandatory training is completed and HR policies and processes are consistently followed.
- Recognise strong performance and create an environment where colleagues are encouraged to contribute ideas and continuously improve.
- Create a strong sales culture across the property, ensuring every appropriate opportunity is converted.
- Support property tours, open days, accommodation fairs and other sales activity as required.
- Work with Marketing to ensure property information, marketing collateral and digital content are accurate and support the property's commercial objectives.
- Develop strong relationships with universities, local partners, suppliers and other key stakeholders.
- Represent aparto professionally within the local market and actively enhance the property's reputation.
- Prepare and review regular operational, financial, leasing and customer performance reporting.
- Ensure reporting is accurate, timely and supported by appropriate action plans where performance is below target.
- Identify opportunities to improve processes, service delivery, efficiency and financial performance.
- Implement business initiatives and new processes effectively at property level.
- Share feedback and best practice with the wider aparto Operations team.
Person Specification
- Proven experience managing a property or operation within student accommodation, hospitality, residential, hotels or another service-led environment.
- Strong operational leadership experience with responsibility for delivering high standards across multiple service areas.
- Strong commercial and financial acumen, with experience managing budgets, controlling costs and delivering revenue and profitability targets.
- Demonstrable experience leading, coaching and developing high-performing teams.
- Strong understanding of health and safety, compliance and risk management within a property-based environment.
- Customer-focused with a proven ability to deliver excellent service and resolve complex or sensitive issues.
- Commercially minded with an understanding of sales, leasing and local market dynamics.
- Strong stakeholder management skills with the ability to build effective relationships with universities, partners, contractors and internal teams.
- Confident using operational systems and data to understand performance and make informed decisions.
- Highly organised, adaptable and solutions-focused, with the ability to prioritise effectively in a fast-paced environment.
- Strong written and verbal communication skills.
- Willingness to work flexibly and participate in out-of-hours arrangements where required.
At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.
While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.
Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.
We are an equal opportunity employer and support workforce diversity.
No calls or emails from third parties at this time please .
Marketing Manager – Industria de Bebidas
22 d’oct.LHH
Alzira, ES
Marketing Manager – Industria de Bebidas
LHH · Alzira, ES
. ERP
Ubicación: Zona Alzira y alrededores | Presencial
Experiencia imprescindible en empresas del sector bebidas.
Desde LHH Recruitment Solutions buscamos un/a Marketing Manager con experiencia consolidada en la industria de bebidas para una compañía fabricante y comercializadora de bebidas, con actividad nacional e internacional.
Buscamos un perfil que haya desarrollado su trayectoria profesional en el marketing de marcas y productos de bebidas, con experiencia en la definición de estrategias de marca, gestión de portfolios, lanzamiento de productos, planificación presupuestaria y desarrollo de acciones comerciales y de trade marketing en los diferentes canales de distribución.
La persona seleccionada asumirá la responsabilidad integral del departamento de Marketing, reportando directamente a Dirección General y trabajando en estrecha coordinación con el departamento Comercial.
Funciones y responsabilidades
- Definir y ejecutar la estrategia global de Marketing de la compañía, adaptándola a las diferentes marcas, categorías de bebidas, mercados y canales comerciales.
- Diseñar e implementar el Plan de Marketing anual de las diferentes marcas del portfolio, estableciendo objetivos, acciones e inversiones.
- Elaborar, gestionar y controlar el presupuesto anual de Marketing por marcas, productos y canales, realizando el seguimiento de la inversión y los resultados.
- Desarrollar estrategias de posicionamiento, diferenciación y crecimiento de marcas dentro del mercado de bebidas.
- Liderar el desarrollo y lanzamiento de nuevos productos, incluyendo análisis de mercado, posicionamiento, packaging y estrategia de introducción comercial.
- Definir y ejecutar acciones de trade marketing específicas para el sector bebidas, especialmente en los canales HORECA, distribución y gran consumo.
- Trabajar conjuntamente con Dirección Comercial en la planificación de campañas, promociones, activaciones de marca y acciones de apoyo a la red comercial.
- Analizar las tendencias de consumo, evolución de categorías, competencia y oportunidades de crecimiento dentro de la industria de bebidas.
- Coordinar campañas de comunicación, publicidad y marketing digital vinculadas a las diferentes marcas.
- Gestionar la relación con agencias, proveedores y colaboradores externos.
- Coordinar la presencia de las marcas en ferias, eventos y acciones promocionales del sector.
- Definir y realizar el seguimiento de los principales KPIs de Marketing, evaluando el rendimiento de las inversiones y acciones desarrolladas.
- Liderar y coordinar el equipo de Marketing.
Requisitos imprescindibles
- Formación universitaria en Marketing, ADE, Publicidad, Comunicación o similar.
- Experiencia profesional demostrable en departamentos de Marketing de empresas fabricantes o comercializadoras de bebidas.
- Experiencia mínima de 5 años en posiciones de responsabilidad dentro del área de Marketing.
- Experiencia en gestión de marcas y portfolios de productos del sector bebidas, incluyendo posicionamiento, estrategia de producto y lanzamientos.
- Experiencia en elaboración, ejecución y control de Planes de Marketing y presupuestos anuales.
- Conocimiento del funcionamiento comercial de la industria de bebidas y de sus principales canales: HORECA, distribución y gran consumo.
- Experiencia en desarrollo de acciones de trade marketing, promociones y activaciones de marca.
- Experiencia trabajando conjuntamente con departamentos comerciales y equipos de ventas.
- Experiencia en gestión y coordinación de equipos.
- Nivel alto de inglés.
- Conocimientos de marketing digital y gestión de proyectos.
- Valorable conocimiento de ERP Odoo.
Esta posición requiere experiencia previa específica en la industria de bebidas, no siendo suficiente contar únicamente con experiencia en marketing generalista, agencias de comunicación o marketing digital.
Características y condiciones del puesto
- Proyecto estable dentro de un grupo empresarial con actividad nacional e internacional.
- Posición de responsabilidad, con participación en el Comité de Dirección.
- Contrato indefinido a jornada completa.
- Ubicación: Alzira (Valencia). Modalidad presencial.
- Paquete retributivo: 40.000–45.000 € brutos anuales.
- Retribución variable y coche de empresa a partir del primer año de incorporación.
Si has desarrollado tu carrera profesional en el área de Marketing de empresas del sector bebidas y cuentas con experiencia en gestión de marcas, desarrollo de producto, trade marketing y presupuestos, nos gustaría conocer tu trayectoria.
Senior General Manager
22 d’oct.Hines
València, ES
Senior General Manager
Hines · València, ES
. Office
Overview
Who Are We
At aparto, we're more than just student accommodation, we're a community that acts as a home-away-from-home for students across the UK, Ireland, Italy, and Spain. We understand that university life is a significant transition for many, often marking the first time they've lived away from their families. That's why we strive to make aparto not just a place to stay, but a vibrant, supportive environment where students can make lifelong friends, discover new possibilities, and have experiences that will shape their futures.
Responsibilities
Role Profile
The Senior General Manager is accountable for the operational, commercial and customer performance of all properties within their cluster, which may include direct responsibility for the day-to-day management of an assigned property. The role provides leadership and direction across the cluster, working through General Managers, Assistant Managers and property teams as applicable to ensure each property delivers against its Business Plan while maintaining consistent aparto standards.
The Senior General Manager balances direct property leadership with multi-site oversight, allocating their time and resources according to operational requirements. They are responsible for driving financial performance, resident experience, compliance, leasing performance, people development and continuous improvement across the cluster.
Operational Leadership
- Take overall responsibility for the operational and commercial performance of all properties within the cluster.
- Lead, coach and support General Managers, Assistant Managers and property teams as applicable, ensuring clear accountability and consistent performance across the cluster.
- Ensure each property delivers against its Business Plan, aparto standards, agreed KPIs and operational priorities.
- Balance time effectively across properties according to operational requirements, using remote management and delegation where appropriate.
- Ensure consistent implementation of aparto policies, processes, systems and operational standards across the cluster.
- Review cluster performance data, identify trends and implement clear action plans to improve performance.
- Act as a senior escalation point for significant operational issues and support property leaders in resolving complex matters.
- Support mobilisation of new properties, operational transitions, refurbishments and other strategic projects as required.
- Take overall responsibility for the financial performance of the cluster, including P&L management, budgeting, forecasting and cost control.
- Ensure each property delivers its revenue, occupancy and profitability targets.
- Review financial performance with property leaders and ensure appropriate action is taken where performance is below plan.
- Monitor operating expenditure, OPEX and CAPEX, ensuring costs are appropriately controlled and allocated.
- Identify opportunities to improve NOI, generate additional income and improve operational efficiency across the cluster.
- Support commercial decision-making through analysis of market, competitor and property performance data. Resident Experience
- Champion an exceptional resident experience across the cluster, ensuring consistent service standards across all properties.
- Use resident feedback, reviews, NPS and service data to identify opportunities for improvement.
- Ensure enquiries, complaints and significant resident issues are managed promptly and effectively.
- Promote a strong culture of Service, Belonging and Community across all properties.
- Ensure resident events, wellbeing initiatives and community activity are delivered to an appropriate standard.
- Ensure all properties within the cluster are safe, clean, well maintained and presented to a high standard.
- Ensure planned preventative and reactive maintenance is effectively managed across the cluster.
- Monitor property standards and ensure defects, maintenance issues and other actions are resolved within agreed timescales.
- Ensure lifecycle maintenance and refurbishment programmes are delivered effectively.
- Monitor contractor and supplier performance and support property leaders in addressing issues where required.
- Ensure properties are operationally ready for key trading periods, including summer turnaround and student move-in.
- Take overall responsibility for maintaining high standards of health and safety across the cluster.
- Ensure property leaders understand and fulfil their responsibilities for health and safety and compliance.
- Ensure required inspections, statutory testing, risk assessments, audits and training are completed and accurately recorded.
- Ensure actions arising from audits, inspections and risk assessments are completed within agreed timescales.
- Review incidents, accidents and significant risks and ensure appropriate corrective action is taken.
- Ensure properties comply with applicable legislation, regulatory requirements and aparto policies and standards.
- Lead and support health and safety audits from preparation through to completion.
- Provide leadership, coaching and development to General Managers, Assistant Managers and property teams as applicable.
- Create a high-performance culture aligned with Service, Belonging & Community.
- Ensure regular 1:1s, performance reviews, development plans and engagement activity are completed across the cluster.
- Support recruitment, onboarding, succession planning and talent development.
- Ensure mandatory training requirements are achieved across the cluster.
- Develop effective cross-site resource planning to ensure operational coverage and reduce reliance on agency support where appropriate.
- Identify and develop future leaders within the cluster.
- Take accountability for leasing performance across the cluster.
- Create a strong sales culture where all appropriate opportunities are identified, followed up and converted.
- Ensure rebooking, renewal and occupancy strategies are delivered effectively.
- Develop and maintain strong relationships with universities, language schools, accommodation agencies and other relevant local partners.
- Maintain awareness of competitor pricing, positioning and promotional activity.
- Work with Sales and Marketing to ensure local strategies and campaigns are effectively delivered at property level.
- Identify opportunities for dynamic pricing and revenue optimisation with the appropriate teams.
- Prepare and review regular cluster performance reporting covering financial, operational, leasing and customer metrics.
- Ensure data is accurate, timely and used effectively to drive decisions.
- Complete regular site standards audits and ensure properties consistently achieve required standards.
- Benchmark performance across properties and identify opportunities to share best practice.
- Lead continuous improvement initiatives that improve service, efficiency and financial performance.
- Support implementation of European and company-wide operational initiatives.
- Maintain effective communication with the Head of Aparto Operations and escalate material risks, opportunities and decisions promptly.
Person Specification
- Proven experience leading multi-site operations within student accommodation, hospitality, residential or a similar service-led environment.
- Proven experience leading and developing managers and multi-site teams, with the ability to lead both directly and through others.
- Strong commercial and financial acumen, with experience managing multi-site P&Ls, budgets, cost control and performance improvement.
- Strong understanding of health and safety, compliance and risk management within a property-based environment.
- Proven ability to manage competing priorities across multiple locations and operate effectively through remote leadership and delegation.
- Excellent stakeholder management and influencing skills, with the ability to build effective relationships with senior internal and external stakeholders.
- Strong understanding of leasing, occupancy, revenue management and local market dynamics.
- Highly organised, adaptable and solutions-focused, with strong attention to detail.
- Strong analytical and problem-solving skills with the ability to interpret performance data and turn insight into action.
- Strong written and verbal communication skills.
- Self-motivated and confident working with a high level of autonomy.
- Willingness to travel regularly across the cluster and provide out-of-hours support where required.
At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.
While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.
Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.
We are an equal opportunity employer and support workforce diversity.
No calls or emails from third parties at this time please .