Ofertes d'ocupació de Cap de Màrqueting Digital a Barcelona

• Nivell d'experiència---
• Tipus de contracteA temps complert
• Publicada20 de gen.

Teletreball IoT

Company Description

FileTrust is a decentralized platform that redefines secure file storage and sharing by combining blockchain technology, advanced cryptography, and the InterPlanetary File System (IPFS). The platform ensures data privacy, security, and accessibility through decentralized storage, sophisticated encryption, an incentive system, and democratic governance features. FileTrust supports applications in IoT data security, healthcare records protection, and legal document management, setting a new standard for managing critical digital assets.

Role Description

This is a full-time remote role for a Digital Marketing Specialist at FileTrust. The Digital Marketing Specialist will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication tasks to drive brand awareness and user engagement.

Qualifications

• Knowledge of blockchain technology and cryptocurrency
• Social Media Marketing and Communication skills
• Digital Marketing and Online Marketing skills
• Experience in Web Analytics
• Strong written and verbal communication skills
• Ability to work independently and remotely

• Nivell d'experiència---
• Tipus de contracteA temps complert
• Publicada13 de gen.

Teletreball SaaS Excel Illustrator PowerPoint Word

We are in search of a Senior Product Marketing Manager to lead product positioning, craft messaging around our SaaS offerings, and support our go-to-market strategy.

In this role, you’ll work closely with Product, Marketing, Sales, Quality, and Customer Success teams to understand market trends and customer needs, develop clear value propositions for different customer segments, and produce impactful marketing and thought leadership content.

The ideal candidate will bring strong analytical skills, an in-depth understanding of B2B SaaS markets, and proven expertise in the Pharma and Life Sciences sectors. You’ll be skilled in crafting messaging tailored to different buyer personas and excel at influencing cross-functional teams.

This position is for a strategic thinker with exceptional communication skills and a passion for driving innovation and growth.

Key Responsibilities

• Go-to-Market Strategy: Develop a well-defined value proposition (in collaboration with leadership) for primary customer segments and geographic markets. Define strategies for each segment and help guide the team’s go-to-market approach.
• Product Positioning and Messaging: Establish key messaging that resonates with target audiences across multiple channels. Lead content development for thought leadership that builds brand authority.
• Sales Enablement: Equip the sales team with essential resources and tools (e.g., case studies, battle cards), collaborate with PMs to create training materials (e.g., videos, documentation, objection handling), and provide clear product descriptions.
• Market Research & Competitive Analysis: Conduct market research and competitive analysis to guide product positioning and strategic decisions.

Requirements

• Several years of experience in Product Marketing roles with a clear understanding of the role within SaaS.
• Extensive experience in the Life Sciences or Pharma industry.
• Excellent communication and writing skills (experience with external writers is a plus; strong English proficiency required). Passionate about creating thought leadership content.
• Strong collaboration skills both within the organization (Product, Marketing, Sales, Leadership, and CSM teams) and with external partners (e.g., clients, thought leaders, academics).
• A hands-on, results-driven approach with a “get-it-done” mentality.
• Eagerness to grow the Product Marketing function and capabilities over time.
• Proficiency in key tools (PowerPoint, Word, Figma, Illustrator, HubSpot, etc.).

What We Offer

• Flexible work schedules throughout the year.
• A flexible benefits package including restaurant, transportation, and childcare vouchers.
• 25 days of paid leave (increasing to 27 days after two years and 30 after four).
• Health insurance policy with Assistència Sanitària, with the option to add family members.
• Membership to a wellness platform.
• Up to 3 months per year working remotely from abroad.
• All necessary equipment provided (laptop, headphones, etc.).
• Two annual company events to celebrate collective achievements.
• Access to individual coaching and mentoring aligned with your development roadmap.