Ofertas de empleo de Jefe/a de Marketing Digital en Barcelona

• Nivel de experiencia---
• Tipo de contratoA tiempo completo
• Publicada12 sept.

Teletrabajo Jira SaaS

Product Marketing Manager, (f/m/x) - Remote in DE, DK, ES or IT - SaaS/Greentech/Fashion

If you're a B2B, SaaS, Product Marketing Manager and are looking for a job that has a positive impact on the planet and mankind then look no further. Maybe you're getting tired of working with one of many platforms that solve everyday business problems in Finance/Security etc? Or maybe you just want your work to align with something that is personally important to you, that is aligned wth your values? At Retraced you'll work on a platform enabling the biggest and best global fashion brands to gain transparency and sustainability through their supply chain. The knock-on effect of your work is reducing climate impact and safeguarding the people throughout the supply chain by ensuring they have fair, livable working conditions and wages.

What you will do:

As our first dedicated PMM you'll join a globally distributed Marketing team and take over ownership of strategic positioning and messaging, ensuring our platform and products stand out in the competitive fashion tech landscape. By aligning product development with GTM strategies and maximizing ROI, you will be instrumental in boosting the overall growth and success of the company.

You will:

• Develop a clear and compelling product marketing messaging that effectively communicates our product's value proposition to target our audiences.
• Work closely with the UX and Customer Success teams to ensure in-app messaging and UX writing alignment on product messaging and personas.
• Coordinate with customer-facing teams to gather and share customer and industry feedback to guide product improvements and planning.
• Research and gather continuous industry market trends to update cross-functional teams on product messaging.
• Conduct industry benchmarking and gap analysis in collaboration with cross-functional teams.
• Create cross-departmental collaterals to promote our features, including go-to-market documents, training materials, demos, gap analysis, and pitch decks.
• Collaborate with our Content Marketing, Product, and Sales teams to co-create and distribute product-related collateral, such as pitch decks, case studies, one-pagers, product proof points, webinars, blog posts, white papers, and other technical content showcasing our product benefits.
• Develop and maintain evidence of product effectiveness to increase ROI.
  
  

What's in it for you?

• Working as part of a modern, international team with the joint mission of making the fashion industry more sustainable
• Joining a growing team and company
• Generous holiday allowance
• Paid business travel to Europe for team and client visits
• A company where values are lived, not just talked about
• Being part of a dynamic, young company where you have a high level of personal responsibility and independence
• Flexible, hybrid & remote working options
  
  

Who you are

• Multiple years of product marketing experience in B2B SaaS
• An expert in positioning, messaging, go-to-market strategies.
• You have the ability to synthesize complex product concepts into compelling stories for multiple audiences across different marketing channels.
• You possess strong cross-functional collaboration skills, building relationships and driving results across the organization.
• You are curious, an analytical thinker with a growth mindset and a passion for learning.
• Your written and verbal communication skills in English are excellent.
• You have knowledge in Product Development tools (Jira, ProductBoard, Intercom).
• You are curious and have an advanced knowledge of product development in saas and product marketing.
  
  

Retraced was born in 2019, in Düsseldorf, Germany with the vision to create a global ecosystem to drive sustainable change in the fashion industry by enabling transparent cross-company collaboration.

With over 65 employees globally, and over 10€ million raised so far, our award-winning platform is the world's first and leading cloud-based supply chain sustainability management system, complete with all CSR capabilities that empower fashion and textile companies to connect all stakeholders in their global supply chains on one network and ensure efficient sustainability data exchange, collaboration, and communication between parties.

This allows them to take action and implement strategies to achieve more sustainable and responsible production practices. The information gained can be shared internally within the company and externally with authorities, customers, or business partners.

Find out more about Retraced through our website here: https://www.retraced.com/

Or stay up to date by following us on Linkedin here: https://www.linkedin.com/company/retraced/

We process your application documents on the basis of Art. 6 Paragraph 1 lit. b GDPR, Section 26 BDSG to decide on the establishment and, if necessary, further implementation of the employment relationship. Data on rejected applicants, unless consent is given to longer-term storage (e.g. for later application rounds),will be deleted no later than six months after the application has been rejected.

You can find our company privacy policy here.

• Nivel de experiencia---
• Tipo de contratoA tiempo completo
• Publicada1 sept.

Teletrabajo Elasticsearch SEO

Elastic is a free and open search company that powers enterprise search, observability, and security solutions built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real-time and at scale. Thousands of organizations worldwide, including Barclays, Cisco, eBay, Fairfax, ING, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe. Learn more at elastic.co.

Do you value innovation, collaborating with global teams, and contributing to a constantly evolving technology landscape? You might be the next Elastician!

The Global Industry Product Marketing team is seeking a Product Marketing Manager for Elastic public sector industries. You will work closely with Elastic’s global campaigns, regional marketing, content, sales, and sales architecture teams to deliver messaging, persona profiles, sales enablement, customer collateral, and more.

You are a strong marketer and writer who can collaborate with marketing teams, sales teams, engineering teams, and external vendors. You are able to communicate product features and functions in terms of customer value and use cases, as well as succinctly and compellingly convey technical information to business leaders and practitioners in language that resonates with them.

Your responsibilities will include:

Public Sector Go-To-Market Execution

• Develop, organize, and publish timely, succinct, and compelling sales enablement materials
• Work with Public Sector Content Strategist to produce customer-focused assets for global campaigns
• Collaborate with Product Marketing Solutions teams to include public sector in product launches, solution strategies, enablement, and asset creation – and adapt messaging and assets where necessary
• Update, adapt, and build upon global public sector messaging, and conducting message testing
• Coordinate public sector-specific product launches / compliance certification launches
• Collaborate with Competitive Intelligence team to produce strategic resources and internal enablement
  
  

Market Knowledge and Product Expertise

• Establish relationships with internal subject matter experts to collaborate on webinars, content, blogs, and more
• Regularly communicate product news and marketing updates with internal teams (such as new assets, upcoming launches, events, etc)
• Serve as an internal authority on priority public sector markets globally, and how Elastic solutions meet market needs
• Provide strategy and guidance for regional marketing teams as they plan webinars, events, etc.
• Review / approve content and assets for accuracy and relevancy
• Stay up to date with public sector trends, news, legislation, and other relevant events
• Develop thought leadership via blogs, webinars, and events
  
  

What you bring:

• Bachelor’s degree in a Marketing, Business, English, Communications, Journalism, or a related degree and/or relevant work experience
• Demonstrated ability in product marketing, demand generation, or content marketing within a B2B tech environment
• Experience marketing to government, education, and/or healthcare industries
• Strong written and verbal communication skills
• Experience developing personas, messaging, and conducting research
• Comfort collaborating with diverse teams of marketing, sales, and engineering professionals around the globe
• Experience in project management, with a proven record of successfully leading multiple projects and streams of work
• Creative and critical thinking skills, with the ability to anticipate market trends and respond quickly to the changing IT landscape
  
  

Although not required, you may have experience:

• Building demand-generation assets and campaigns
• Creating social media and SEO content
• Speaking multiple languages
  
  

Additional Information - We Take Care Of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave
  
  

Different people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email [email protected] We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

Elasticsearch develops and distributes encryption software and technology that is subject to U.S. export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Russia, Syria, the Crimea Region of Ukraine, the Donetsk People’s Republic (“DNR”), and the Luhansk People’s Republic (“LNR”). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

Please see here for our Privacy Statement.

• Nivel de experiencia---
• Tipo de contratoA tiempo completo
• Publicada4 mar.

• Muy valorable experiencia en empresas Holding
• Desarrollo de estrategias de Marketing de las empresas del grupo

¿Dónde vas a trabajar?

Importante holding de empresas ubicado en Barcelona centro se encuentra en búsqueda de un/a Director de Marketing y Comunicación con el objetivo de impulsar el posicionamiento de una de las empresas del holding como líder internacional, utilizando estrategias de comunicación y marketing innovadoras y efectivas que reflejen compromiso con la excelencia y la innovación en el sector.

Descripción

• Desarrollar y ejecutar un plan de marketing y comunicación corporativo integralde todas las compañías del grupo que abarque investigación de mercado, marketing digital, comunicaciones y relaciones públicas.
• Supervisar estrategias de marketing digital, incluyendo SEO/SEM, marketing en redes sociales, email marketing y contenido web para maximizar la visibilidad y el engagement.
• Dirigir y coordinar la comunicación interna y externa del grupo, asegurando un mensaje coherente y potenciando la imagen de marca.
• Gestionar eficazmente el presupuesto de markeƟng y comunicación para maximizar el retorno de la inversión y optimizar los recursos disponibles.
• Analizar métricas de rendimiento y KPIs para evaluar la efectividad de las estrategias de marketing y comunicación, y realizar ajustes según sea necesario.
• Supervisar la planificación y ejecución de eventos corporativos, conferencias y patrocinios para aumentar la visibilidad de la marca y fortalecer las relaciones con los stakeholders.
• Mantenerse al tanto de las últimas tendencias en marketing y comunicación.
• Definir y mantener la identidad de la marca, asegurando que todos los elementos de marketing y comunicación reflejen la visión y valores de la empresa.
• Organizar eventos corporativos que promuevan la visibilidad y reputación del grupo.
• Liderar y desarrollar un equipo de 1-2 profesionales de marketing y comunicación para alcanzar los objetivos estratégicos del departamento (un/a diseñador gráfico y un/a copywriter).
• Reporte al Director Creativo y a la Dirección del Holding, proporcionando análisis, informes y reportes.

¿A quién buscamos (H/M/D)?

• Grado universitario en Marketing, Comunicación, Periodismo, ADE o afines.
• Deseable un máster en Marketing o MBA.
• Mínimo de 6-7 años de experiencia en marketing, con al menos 3 años en posiciones de liderazgo.
• Profundo entendimiento de estrategias de marketing, incluyendo marketing digital, gestión de marca, y desarrollo de producto/servicio.
• Experiencia demostrada en la creación e implementación de Planes de Marketing y Comunicación. El conocimiento técnico en este ámbito es clave.
• Buscamos un perfil ejecutivo, que no solo diseñe planes, sino que también se encargue de su ejecución de manera efectiva.
• Inglés fluido tanto oral como escrito.
• Creatividad e innovación en el desarrollo de estrategias de Marketing.
• Excelentes habilidades de comunicación verbal y escrita
• Capacidad para trabajar bajo presión con gestión efectiva del tiempo.
• Habilidades avanzadas en gestión de relaciones y negociación.

• Buscamos una persona dinámica, flexible y con un fuerte espíritu colaborativo, especialmente en su interacción con la Dirección Creativa y el resto del equipo
• Valoramos un perfil con espíritu start-up, es decir, alguien capaz de adaptarse rápidamente a la identidad conceptual y creativa de la compañía. Creemos que una persona que haya liderado áreas de MKT y Comunicación en empresas start-up podría tener la agilidad que necesitamos, en contraste con perfiles más tradicionales del sector financiero.

¿Cuáles son tus beneficios?

• Salario acorde a perfil del candidato y mercado
• Pertenecer a una compañía innovadora y con mucho desarrollo
• Posibilidad de trabajo vía remoto (1-2 días a la semana)