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0Senior Data Analyst (Growth)
9 d’oct.Lodgify
Senior Data Analyst (Growth)
Lodgify · Barcelona, ES
Teletreball . Office
⭐ Who we are
Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology.
Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals.
⭐ Role Overview
The Growth Enablement Team is the connective tissue of our Growth organization: we don't optimize a single funnel stage, we build the foundations that let every Growth squad (Acquisition, Activation & Retention, Sales, and Partnerships) move faster, measure better, and experiment with confidence.
As a Senior Growth Data Analyst, you'll sit at the intersection of marketing technology, data engineering, and growth analytics, spearheading Marketing Mix Modeling (MMM), advanced data modeling, and campaign performance insights that directly shape multi-channel marketing investment and revenue growth.
You'll own advanced analytics frameworks end-to-end, mentor peers, and set the standard for data quality across the growth org.
⭐ How will you make an impact?
- Marketing Mix Modelling (MMM): You design, calibrate, and maintain Marketing Mix Models to quantify cross-channel marketing performance and guide long-term media spend allocation.
- Growth data modelling: You architect scalable data models and analytical schemas that integrate multi-channel marketing, web, and product telemetry into unified growth datasets. You have expertise in the technological stack with BigQuery as the warehouse, DBT for production-grade modelling, RudderStack for event streaming, and Omni as the self-serve BI layer.
- Campaign performance & insight generation: You conduct deep-dive exploratory analytics across acquisition channels (paid search, paid social, organic) to surface high-leverage growth opportunities.
- AI-enabled analytics and agentic automation: You actively use AI tools to accelerate analysis, automate recurring reporting workflows, and improve insight generation speed across the growth org. You contribute to Lodgify's AI Enablement programme by identifying and deploying analytics automation opportunities.
- CRM and lifecycle analytics: You design and implement measurement and incrementality frameworks for event-driven lifecycle workflows, evaluating their short-, mid-, and long-term impact on customer activation, retention, and lifetime value.
- GEO and AI search measurement: You ****design measurement frameworks for AI search visibility, tracking share of voice in LLM answer engines and attributing traffic contribution from GEO channels where traditional UTM attribution is structurally insufficient.
- Data storytelling & executive presentations: You synthesise complex quantitative findings into clear visual artefacts and strategic narratives for marketing leaders and cross-functional stakeholders.
- Attribution and measurement: You own Lodgify's full measurement stack, spanning MMM as the strategic budget allocation layer, incrementally and geo-lift testing to validate true channel impact, and privacy-first server-side event tracking as the data collection standard. You design measurement approaches for AI search and GEO channels where UTM-based attribution is structurally insufficient
- Strategic cross-functional alignment: You partner closely with Marketing, Product, and Finance teams to align growth analytics with core unit economics like CAC and LTV.
- Data governance & analytics standards: You establish data documentation, reporting standards, and visualisation guidelines to raise overall analytical quality across the growth organisation.
⭐ What makes you a great fit:
- Presentation and Influencing: Crafts compelling presentations that connect technical or functional insights to business outcomes, ensuring clarity and resonance across departments. Uses storytelling and analogies to align diverse stakeholders and drive consensus without formal authority. Persuades through evidence-backed recommendations while addressing potential concerns upfront. Shapes direction by influencing decisions in cross-functional initiatives through clear, confident communication.
- Data-Driven Mindset: Synthesises complex datasets into concise insights that guide decision makers, e.g., highlighting trends, anomalies, and risks. Uses multiple data sources (quantitative & qualitative) to tell a coherent story, and distinguishes between correlation and causation. Applies strong judgment in interpreting incomplete or noisy data, and articulates limitations. Coaches others in data visualization and storytelling, raising the team’s overall data literacy.
- Business Acumen: Translates strategic goals into operational decisions and trade-offs for own work. Anticipates business challenges by integrating customer insights, market trends, and internal data. Builds a solid understanding of how different departments contribute to commercial success. Advocates for initiatives with clearly articulated business impact.
- Problem Solving: Anticipates problems before they escalate and proactively mitigates risks. Develops creative, workable solutions to complex, cross-functional challenges. Balances trade-offs between resource constraints, stakeholder needs, and long-term business goals. Critically analyses multiple sources of information, validating credibility before making decisions. Guides colleagues on structured problem-solving techniques and decision-making frameworks.
- Stakeholder Management: Anticipates stakeholder concerns and proactively addresses them in planning and delivery. Navigates complex or conflicting stakeholder priorities by facilitating compromise grounded in data and shared outcomes. Builds long-term stakeholder trust through consistent, transparent communication and follow-through. Educates stakeholders on technical or operational constraints to manage expectations and build mutual understanding.
- Analytics Expertise. Proven experience with marketing analytics, deep knowledge of CAC, LTV, ROAS, and multi-touch attribution to evaluate and optimise growth campaigns.
Why you’ll love us:
You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.
What's in it for you?*
🏠 Remote Flexibility: The freedom to work from home any day that works for you.
🌴 Time to Recharge: 25 working days of paid vacation and Jornada Intensiva in August..
💊 Alan Health Insurance: Premium health, dental, and mental health support via Alan. Pre-existing conditions are covered.
😋 Meal Perk: €150/month allowance on your Alan card + 50% off Ametller Origen prepared dishes at the office.
💸 Tax-Free Savings: Increase your take-home pay by using Flexible Remuneration for extra meal costs (up to €70/mo) and public transport (up to €136/mo).
🖥️ Home Office Gear: We provide a table, ergonomic chair, and monitor for your home setup.
🇪🇸 Language Learning: Free Spanish classes.
🤑 Referrals: Cash rewards for bringing in new talent.
🌟 Social Life: Daily office breakfast and monthly team events
🎯 Dynamic Hub: A high-energy, inclusive environment designed for collaboration and connection with a team that represents over 60 countries.
*Benefits offered may differ based on the type of contract that is issued
So, what are you waiting for? Apply now!
All applications and CVs must be submitted in English 😉
Principal Data Analyst
5 d’oct.Zynga
Barcelona, ES
Principal Data Analyst
Zynga · Barcelona, ES
. Python TSQL Android iOS Tableau Office Word
Level Up Your Career with Zynga!
At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.
From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!
Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.
Join us and be part of the play!
Position Overview
We’re looking for a Principal Data Analyst to join our Analytics team. In this senior role, you’ll be a key partner to our game teams, shaping product strategy and driving impactful data-driven decisions that improve our games, boost player engagement, and fuel business growth.
You’ll combine deep quantitative analysis, business acumen, and technical expertise to uncover insights that matter. As a Principal, you’ll also help elevate analytics standards across the company, mentor analysts, and champion a culture of data-informed decision-making.
What You'll Do
- Help Shape the Game Strategy: Be a part of the development of data-driven strategies for top games, influencing product roadmaps, features, and monetization.
- Player & Product Insights: Partner with cross-functional teams to analyze player behavior, economy trends, and product performance.
- Experimentation & Modeling: Design A/B tests and build predictive models (e.g., churn, LTV, segmentation) to assess and forecast outcomes.
- Leadership & Communication: Mentor analysts and present insights clearly to senior leadership through compelling storytelling and dashboards.
- Data Culture & Infrastructure: Collaborate on improving data tools and pipelines while promoting data literacy and experimentation best practices.
- Experience in analytics or data science roles, ideally in gaming, mobile apps, or digital products.
- Strong business sense and product intuition; you understand how to prioritize what matters most.
- Solid experience with A/B testing, causal inference, and experimentation design.
- Strong background in applied statistics; experience with Bayesian methods is a plus.
- Expert proficiency in SQL and Python for data exploration and analysis.
- Excellent communication skills, with experience influencing senior stakeholders.
- Ability to translate complex data into clear, actionable insights for both technical and non-technical audiences.
- Demonstrated experience working with visualization tools like Tableau, Looker, or similar.
- Experience mentoring or leading other analysts is a big plus.
- Fast learner, highly meticulous, proactive, and pragmatic.
- Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
- A generous 25 days of annual leave, plus public holidays
- Private medical insurance for you and your family to keep your health bar full
- Disability and life insurance
- Choose from the latest iOS or Android device when you join (phone or tablet)
- Free language lessons in English, Spanish and Catalan
- Spotify Premium to add the perfect soundtrack to your adventure
- Legendary social events and parties to let off some steam
- Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
- Professional development budget for skills training
- State of the art gym facilities
- Free breakfast, lunch, and specialty coffee
- Onsite physiotherapist and hairdresser (no wallet needed!)
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [email protected] to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).