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0Michael Page
Madrid, ES
Head of Digital Content & Social Media - Hospitality firm
Michael Page · Madrid, ES
Office
- At least 5 years of experience in social media
- Fluency in English is a must
¿Dónde vas a trabajar?
Global Spanish company within wellness/hospitality/luxury sector.
Descripción
Reporting to the Global Brand & Marketing Director, these are the main responsibilities you will have:
- Establishing a content calendar to create short and long-term content campaigns for different digital channels
- Creating engaging content to develop content that meets company objectives and brand standards
- Devising various content strategies that work for specific audiences with an aim to reach clear goals such as a set number of site visitors
- Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles
- Monitoring and researching competitors and other institutions on the industry to find trends, interesting data, gaps in keywords or content to cover
- Tracking and measuring the performance of digital content with the use of digital tools that measure key performance indicators and metrics
- Developing marketing strategies for digital content, creating email campaigns and social media posts
- Writing blog posts, ebooks, articles, or other materials that are relevant to the company's products or services
- Creating presentations to communicate new marketing strategies to other members of the team
- Editing text and images to ensure they follow with the company's brand guidelines
- Creating infographics to illustrate complex concepts in simple ways
- Evaluating new technologies and suggesting ways to incorporate them into existing strategies
- Creating and updating the website to attract customers to the company's products or services
- Conducting research on topics related to the company's products or services to create content for blogs, websites, and other marketing materials
- Researching and analyzing industry trends to identify new opportunities for the company to capitalize on
¿A quién buscamos (H/M/D)?
- Bachelor in Communications, Marketing, Business, New Media or Public Relations
- At least 5 years of working experience in a similar position, presently on a brand of similar positioning (Luxury / Hospitality / Wellbeing / Real Estate)
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Sufficient availability to be able to carry out an adequate management and monitoring of the company's social channels (Meta, Tiktok, Linkedin)
- Demonstrable social networking experience and social analytics tools knowledge
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Passion for the Wellness / Hospitality Industry
- Fluency in English
¿Cuáles son tus beneficios?
- 10% of bonus
- 1 day home office