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NuevaKaplan Languages Group
Barcelona, ES
Growth Marketing Analyst
Kaplan Languages Group · Barcelona, ES
TSQL Google Analytics Power BI Office
Company Description
Part of Kaplan Inc., the Kaplan Languages Group (KLG) is made up of Kaplan International Languages, ESL Education, and Alpadia. Language travel is an inspiring business sector with lots of scope for fun and creative work. Our student’s study from 2 weeks up to a full academic year and we are proud to welcome language learners from over 100 countries, ensuring a great cosmopolitan mix in our classrooms across the globe. With a network of Kaplan International Languages and Alpadia -branded schools spanning seven countries, KLG has the largest presence of any international language school in the English-speaking world, as well as France, Germany and Switzerland. In addition, ESL, Europe’s largest language education travel agency matches students with the right language course for them.
Job Description
We’re looking for an analytical and impact-oriented data analyst to drive insight generation across our marketing organization. This role is central to identifying opportunities for growth through deep analysis of marketing performance, lead generation trends, and customer behaviour.
You will act as the data engine behind our marketing and growth strategy—working across teams to deliver actionable insights, build predictive models, and inform marketing decisions with a clear understanding of business impact. You’ll help translate data into growth by shaping how we acquire, engage, and convert potential customers more effectively.
Key Responsibilities
INSIGHTS
- Transform data collected across multiple touchpoints into strategic insights and quantifiable business opportunities.
- Develop reports and dashboards to improve business processes, provide visibility and accelerate data-driven decision making as well as drive Key Performance Indicator (KPI) reporting, ad hoc business reporting and analysis as needed.
- Communicate insights, strategic recommendations, and clear and actionable insights to marketing stakeholders and executives through presentations and workshops.
- Feed into the overall tracking and reporting roadmap. Work with Digital Analytics and Data teams to validate data sources, improve collection methods, and maintain documentation and integrity.
- Work with all the areas of the Marketing team to build a cross function understanding of user behaviour, product performance and marketing dynamics to inform overall strategy and department-level decisions.
- Provide strong business analytics and performance optimization recommendations to drive better business decisions for the Marketing area.
- Build a deep understanding of our users’ behaviours, markets’ dynamics, and competitor analyses for the different company brands.
Aggregate and analyse marketing and sales performance data—covering lead generation channels, website analytics, CRM, and customer behaviour—to identify trends, conversion bottlenecks, and growth opportunities.
Qualifications
Required Skills and Qualifications
- Previous solid experience in data analysis or insights generation roles, with a track record of driving significant business value.
- Excellent communication skills. Master at sharply and concisely communicating advanced insights to stakeholders, both written and verbally.
- Strong analytical, critical thinking, and problem-solving skills
- Experience in data visualization tools, such as Microsoft Power BI or Google Looker Studio, for automation of dashboards.
- Strong knowledge and experience with Google Analytics.
- Creative thinker able to find innovative solutions to complex and ambiguous business problems.
- Can-do attitude, attention to detail, and ability to multitask.
- Bachelor’s degree in business, mathematics or relevant field.
- Good SQL skills, ability to write complex SQL queries is preferred.
What We Offer You
- Creative and rewarding work
- Ticket restaurant
- Discount on private medical insurance
- Half day off on your birthday
- Unlimited tea & coffee
- Free breakfast on Mondays, Free Fruits on Thursdays!
- A stimulating and dynamic work environment
- Free languages courses abroad
This role is based at KLG’s offices in Barcelona. Kaplan uses a hybrid working model, and we’ll be asking you to join us for a minimum of three days a week in the office.
If you are interested in this position, please attach your CV and cover letter in English.
Diversity and inclusion are important to us, and we’re constantly working to improve these aspects. At KLG and all our brands, we don’t just accept our differences, we fully support and celebrate them.
We’re committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, or gender identity or expression. We strive to be an equal-opportunity workplace.
Kaplan Languages Group
Barcelona, ES
NEW - Regional Brand Marketing Specialist - Switzerland and International (French speaking)
Kaplan Languages Group · Barcelona, ES
HTML CMS
Company Description
Kaplan Language Group (KLG) is a reliable and respected leader in the language travel industry, that provides high-quality, language-travel programs across the world. The group consists of some of the biggest names in educational language tourism: Alpadia Language Schools, ESL Languages, and Kaplan International Languages. With more than 130 combined years of experience and thousands of happy and satisfied alumni – KLG is a reliable and respected leader in the language travel industry.
KLG offers a wide range of language and cultural programs in more than 100 countries across the world, allowing students to embark on a unique, life-changing journey specifically tailored to them.
Job Description
We are now looking to recruit a talented French-speaking (German is a strong plus) Marketing Executive whose focus will be to support, sustain and grow the strong presence of our brands in Switzerland and other smaller European markets, whilst also providing some support for projects in other markets when needed. The position is based within the Regional European marketing team, reporting to the Marketing Manager DACH & International. The role would involve working with an international team, based in offices across Europe and would offer extensive exposure to international marketing, using a variety of digital and traditional offline channels.
The position would ideally suit someone with previous experience in a marketing role, which required operating in both French and English, looking to join an international company.
Qualifications
Responsibilities will include:
- Creating and implementing a marketing activity calendar to drive leads and conversion efforts through online and offline channels
- Supporting the development and implementation of Regional Marketing projects, with focus on growing revenue and ROI
- General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
- Working with the content, email, design, and web teams to develop digital campaigns
- Website and blog management: writing, translating, and proofreading content
- Writing compelling content
- Outreach, digital PR and best practice industry trends
- Sourcing and securing sponsorship / blogger partnerships / influencers
- Social media planning, research, and execution
- Communicating with target audiences and managing customer relationships
- Organizing events such as exhibitions and fairs.
To be considered for the position, you will need:
- Spoken and written fluency in French and English (German or Italian is a plus)
- You are in posses of Spanish Social Security number and NIE ( or process initiated)
- Solid awareness of the Swiss culture as well as other European countries
- Relevant marketing experience.
- Keen interest in online trends, technology, social media, blogs, and travel.
- Ability to think creatively and contribute ideas, experience and passion in creating content.
- Demonstrated ability to handle and prioritize multiple tasks and deadlines.
- Proven success in applying strategy, using marketing channels with focus on digital.
- Experience with website analytics tools.
- Knowledge of HTML, website management (CMS), and mass email (CRM).
- PPC and best performance media practice (desirable).
- Complimentary experience of offline marketing (desirable).
- High levels of energy and self motivation.
- The opportunity to develop your skills in an international environment, in the exciting field of language travel
- Flexible working policy
- A dynamic work atmosphere
- An environment where corporate ethics and sustainable development matter
- Competitive salary between 27000 and 33000. EUR/year.
- Lunch vouchers
- Free coffee and tea
- Free breakfast on Mondays and fresh fruit on Thursdays
- Language courses abroad
- Medical insurance benefits discounts