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Madrid
319Michael Page
Madrid, ES
Interim Customer Marketing Manager
Michael Page · Madrid, ES
Drupal Excel Salesforce CMS Photoshop Office
Perfil buscado (Hombre/Mujer)
Reporting to the Marketing Manager, the main responsibilities will be focused on the following tasks:
Strategy, analysis and coordination:
• Design and draw the Customer Marketing strategy working closely with Marketing Manager to be implemented afterwards.
• Set up the main objectives with Marketing Manager following up results periodically.
• Define a Customer Marketing Plan according to convenient deadlines by specific actions.
• Working closely in coordination with following departments:
• Sales: x-selling support follow-up
• CX: draw actions with customers such us onboarding, journeys, events, webinars, information, cases,…
• Marketing: New Business Marketing in collaboration with clients and prospects, and Digital Marketing for communication and social media.
• Report of data periodically: KPIs, metrics in order to update information and analyse deviations.
• Communicate and interact with external stakeholders for different purpose.
• Periodically report to the Marketing Manager.
Execution/Implementation:
• Create and deliver e-mail marketing related to customers about information, cross-selling, invitations, surveys, etc.
• Define and update target lists per solution and industry vertical, working closely with Market Research and Data Analysis.
• Take care of customer satisfaction by visiting them, reporting on status and detecting any anomaly.
• Assume the Project leadership for the creation of Customer Press Releases and Cases, testimonies for both formats, written and audiovisuals.
• Create, plan and organize customer-focused events (including Impact Awards) under our Client´s corporate image and concept.
• We offer a 6-month project at a leading Tech company|+5 years of experience in marketing projects
Education:
• Marketing, Communication, Advertising or similar.
Experience:
• +5 years of experience in marketing roles.
• Background managing marketing projects.
• Demonstrable experience in planning, implement and executing Marketing plans.
• Demonstrable experience in creating and organising events.
Hard Skills:
• CRM: salesforce or similar
• Marketing Automation: Marketo or similar
• Graphic design: Canva, Photoshop or similar
• Ms Office: excel, power point
• Webinar platforms: Goldcast or similar
• Website edition (CMS): Drupal or similar
• SEO/SEM: familiar with GA, Semrush, other
• Social: LinkedIn, Youtube, Vidyard
• Copywriting: good skills (demonstrable)
Soft skills:
• Passion for Customer Marketing: customer satisfaction, communication, cross-selling.
• Ability to plan and coordinate activities effectively as well as execute them.
• Strong communication skills with internal and external stakeholders.
• Great focus on details and ability to see the global picture as well.
• Ability to plan and coordinate activities effectively as well as execute them, with a strong focus on analytics, familiar with KPIs and data analysis.
• Results oriented person working towards the success of Customer Marketing, methodic, practical, with great capacity for Follow-up and control of daily tasks as a progress in the relationship with each customer.
• Strong work team skills demonstrating facility to collaborate within different colleagues and departments.
• Ability to build strong and engaged relationships with customers and the team.
• Ability to maintain high levels of drive and energy being creative, proactive and dynamic.
• Advance in Spanish and English is a must. French is a plus.
• Ability to travel occasionally.
Multinational company and global leader providing technological solutions for its clients.
We offer a 6-month project based in Madrid, and a hybrid work model: 1 day on-site and 4 days off-site