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0Otovo
Madrid, ES
Marketing Manager Norway & Sweden (Madrid-based)
Otovo · Madrid, ES
LESS SEO
About Us
As one of Europe's preeminent greentech start-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality.
Otovo provides solar panels and other sustainable energy technologies like batteries, electrical vehicle chargers and heat pumps to homeowners, and we use software and technology to make solar energy easy, affordable, and available everywhere.
- We make solar easy by providing tailored offers to customers visiting our website and entering their address. With our unique technology at the core of our business, we make tailored offers to all customers via home visits and well as through our website and on the phone
- We make solar affordable by providing a platform where installers compete on price and quality to get assignments. We also offer to homeowners an opportunity to rent the solar solution for a low monthly payment, delivering electricity bill savings straight away
- We make solar available everywhere through our presence in many European markets
We seek a collaborative, passionate and versatile Marketing Manager responsible for the Norwegian and Swedish markets to join our Madrid-based European Marketing team.
In this role you will serve as the voice of the local customer and the focal point of planning and execution of Otovo’s local marketing activities. You will partner intensively with central marketing channel teams and with the local sales teams.
You will be a part of a dynamic, ambitious and international/multilingual European Marketing & Partnerships team that is comprised of channel teams such as Performance Marketing, Partnerships, and Integrated Marketing (Content Studio, SEO, CRM) as well as other Marketing Managers with regional or country responsibilities.
Your responsibilities will include:
- Engage Norwegian and Swedish prospective customers in memorable and effective ways through “earned” media channels (e.g., newsletters, blog/onsite content, PR), leading them to express their interest in Otovo’s products and services (i.e., become a lead)
- Be the voice of local customers and a source of knowledge on the relevant happenings in your markets (e.g., competition, regulations/subsidies, etc.)
- Maintain a holistic view of your markets’ leads targets & leads sources mix (both “earned” channels managed directly and other channels such as Performance Marketing and Partnerships); engage with local Sales and with all marketing channels on optimising leads mix and quantity
- Create relevant local content, incl. newsletters, customer testimonials, blog posts, etc. Translate/adapt centrally-created marketing content (e.g., global campaigns)
- Opportunistically ideate/pitch/execute local awareness activities (e.g., offline advertising) or events
- Collaborate with local Sales on devising and communicate impactful promos, optimise sales communications
- Update content of the local websites, keeping it up to date, on brand and aligned with business strategy; own all non-Paid marketing landing pages, assist in conversion optimisation efforts
- Drive local PR together with local PR agencies, assisted by central marketing and in partnership with Otovo’s local leaders (Oslo-based CEO and Scandinavia country lead)
You'll get to be a part of our pan-European scale-up journey. We learn fast and encourage bold attempts and experiments: Otovo is a puzzle to work on and a riddle to solve. If you like that, you'll like it here.
Here's some more of what we offer:
- More solar panels and sustainable home technology → less global warming. You have a chance to make a meaningful contribution to the world.
- You'll work with enthusiastic colleagues from across Europe; passionate for their fields and eager to learn.
- Pension or health insurance coverage.
Submit your application here. Our team will carefully review it and if you could be a good fit, we will start an interview process that looks like this:
- First interview: with a senior member of the team
- Follow-up interviews: with key stakeholders across Marketing and Sales. We may ask for a practical demonstration of your skills
- A doer with previous hands-on experience driving varied marketing topics at digital-first businesses
- Fluent in either Norwegian or Swedish language and proficient in the other, as well as in English. Culturally attuned to the Norwegian and Swedish markets, local consumers and business practices, always “in the know” on the local market happenings
- A passionate and prolific content creator - experience with e.g., newsletters, search-optimised blog posts, informative and action-driving landing pages, product marketing, press releases, social media, etc.
- Very well organised with superior project- and time-management skills, thriving on hands-on execution as well as coordination of multiple projects and work-streams
- Creative thinker capable of coming up with new ideas for promoting Otovo in the market of responsibility, devising and hands-on executing tests
- A team player, equally comfortable with rolling up sleeves to get things done and influencing to get things done through others; an open, clear and effective communicator (both orally and in writing)
- Numerate, analytical and comfortable with quantifying business impact of marketing actions, proficient with Google Sheets
- Outgoing and thriving on forging and developing connections with local service providers, journalists, partners
- Operational knowledge of HubSpot for CRM activities a plus