The Product Marketing Manager will be responsible for the strategic management and development of marketing initiatives for the product portfolio across subsidiaries and international markets. The role requires in-depth market analysis, the formulation of strategic approaches, and collaboration with various departments to ensure successful product launches and sustained brand growth.

Key Responsibilities:

• Conduct market analysis and identify key trends within the cosmetics industry.
• Propose new product ideas and potential synergies to enhance the product portfolio.
• Develop group dynamics initiatives to improve market knowledge.
• Perform competitive price analysis and stay updated with market pricing trends.
• Define the product portfolio’s value proposition and reason to believe (RTB).
• Monitor and analyze pricing strategies and profit margins.
• Prioritize and track regulatory status and compliance for the product range.
• Propose new product development briefs to the R&D department based on market opportunities.
• Engage with Key Opinion Leaders (KOLs) and incorporate them into the brand’s communication strategy.
• Oversee the management and execution of product launches and related projects.
• Align the global brand strategy with local markets and product portfolios.
• Develop product copy and oversee the design of both primary and secondary packaging.

Qualifications:

• Proven experience in marketing management, particularly in the cosmetics industry or similar sectors.
• Strong analytical skills with the ability to translate market data into actionable insights.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Ability to collaborate cross-functionally with teams in R&D, business development, sales, and communications.
• Solid understanding of digital marketing and content strategy.
• Strong communication and presentation skills.
• Fluency in English (additional languages are a plus).

This role offers an exciting opportunity to be part of a dynamic, growth-oriented environment within the global cosmetics industry, driving innovative marketing strategies and product success.

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