Job Description

Do you want to take part of the exciting journey to reach more children with the fantastic LEGO play experience and to develop the LEGO brand in France, Spain and Portugal? If you are a digital&media expert and want to join to an international marketing team & work on a love brand, we have an amazing job opportunity for you!


Core Responsibilities

Media Strategy and Agency Relationship

• Build and lead the Media Strategy for Spain and Portugal
• Ensure the relevancy of the LEGO media plans in Iberia and consistency with the one for France
• Drive the Spanish and Portuguese media agencies relationships and year-long orchestration as the key point of contact for TLG and liaising with the Brand & DCE community to serve at best the Audiences (Kids, Shoppers, Adults) needs and objectives
  
  
  
  

Digital Roadmap and Editorial Agenda

• Define (hand in hand with the France-Iberia Senior Digital & Media Manager) the annual insight-based Digital Strategy for France-Iberia
• Build with the Brand Managers best-in-class LEGO Masterbrand and franchises digital campaigns as a consistent 360 Digital ecosystem amplification in line with other touchpoints (TV / Instore…)
• Understand French, Spanish and Portuguese consumers and shopper (trends) and turn this knowledge into key innovations and actions in line with the Brand/Franchises priorities
• Define and monitor Digital KPIs, ensure that they are met and recommend corrective actions as needed
• Direct interlocutor for Brand Managers and Social Media Engager to recommend agenda on each channel (LEGO YouTube channel / LEGO Facebook Page/ LEGO.xx for local activations)
• Develop the team Digital Capabilities and deploy the annual learning agenda
• Take an active role in the forums connecting you to your peers in other Business Units and with the Global team to raise FRIB voice, share best practices et seek inspiration
  
  
  
  

Social Media Strategy and Content - in collaboration with the Social Media Engager

• Define the Spanish Social media Strategy and KPIs
• Manage the LEGO social media platforms in Iberia, with a focus on Facebook and Instagram Spanish local pages
• Build the Editorial Calendar in line with key priorities
• Create innovative local content ensuring engagement and recruitment
  
  
  
  

Shopper Strategy Co-Lead

• In collaboration with the FRIB Masterbrand and Trade marketing teams drive holistic Shopper approach and thinking
• Liaise with the Brand team for the deployment of impactful Shopper Campaigns that support and complement Consumer Campaigns and meet Audiences objectives
• Track and analyze insights and performance to provide consistent KPI reporting and valuable insights
  
  
  
  

OESP Integration

• Actively contribute to cross-functional teams to deliver the annual BU ICP
• Work hand in hand with the Brand Relations team to leverage the earned LEGO ecosystem and notably influencers and event activations
• Work closely with the Senior Kids Engagement Manager to ensure 360 activations and maximize traffic and engagement (LEGO Play, LEGO Insiders, LEGO.xx, Mobile Applications)
• Act as role model cross-team collaboration, actively giving and receiving feedback and liaising with the Marketing Leadership Team
  
  
  
  

Play your part in our team succeeding

Within the France Iberia Marketing team, you will be part of the Masterbrand Integrated team that develops and elevates the LEGO Brand Voice through the definition and implementation of an OESP (Owned, Earned, Shared and Paid) Marketing & Communication strategy to deliver the yearly LEGO Brand metrics objectives and the Integrated Commercial Plan of our Business Unit. Our new colleague will be specifically in charge of Digital and Shopper activations in France-Iberia with an enhanced focus on Spain and Portugal implementation - as well as being the Media lead in these markets.

Do you have what it takes?

• Media / Digital experience ideally from a premium consumer goods brand, media agency or retailer
• Very solid digital capabilities (digital, social, influence, SEO, SEA, etc.) and acute perspective on key Digital and Media trends in the market landscape
• Strong analytical skills and business stamina with a proven track record of utilising data to drive business results
• Strong project lead capabilities
• Innovator and intrapreneur mentality
• Native Spanish and fluent English
  
  
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.