- International company with great growth opportunities
- Top Employer company
¿Dónde vas a trabajar?
Important multinational company, with very well known brands, within the FMCG sector (Foods)
Descripción
- Build the brand by owning the commercial P&L under his/her responsibility and drives adequate actions to reach the target of NS growth and profitability (gross contribution).
- Build the brand attributes and values aligned with brand equity and executional equities, defining Local short and mid term strategies for brand in both countries.
- Work closely and proactively with Global Marketing to develop, validated and implement communication, activities and NPDs aligned with the brands local attributes and values.
- Lead the consumer understanding and generate actions to better serve its needs and desires with the right mix (products and communication).
- She / He is the guard of the brand equity ensuring all consumer touch points are in-line with global brand Equity pyramid.
- Closely monitors and analyses Nielsen data, competitive activities and Internal data (SAP) and compares results to established objectives to assure the effectiveness and ROI of marketing programs.
- Develops and executes communication plan to consumer, including promotional initiatives, Brand activation's with the correct objectives/brand. Ensure that all brand safety guidelines are correctly in place and implemented.
- Play an active role in the identification and development of business, building ideas and working actively with other team members in BU, Group functions and Portuguese & Spanish teams (Sales, Trade Marketing, global teams, Supply chain…) to execute the plans that meet business objectives.
- Coordinates and/or leads with external agencies projects for market research, promotional development, communication development, new artwork development (e.g. Selection) to execute the Marketing plan.
- Analyses consumption and shipment data and compares results to established objectives to assure the effectiveness and ROI of marketing programs (post-mortem analysis).
- Guarantee the accurate generation of forecast of new launches and promotions to ensure minimisation of obsolesces and out of stocks.
- Executes and manages APL Marketing budget under his/her responsibility
- Be up to date on the latest Marketing techniques and means of effectively reach and activate our consumers.
- Coaches and develops the team to increase his/her capabilities and potential as marketer.
- Leads the on-line, gaming and social media strategy and plan for his/her brand to extend consumer impact and engagement.
¿A quién buscamos (H/M/D)?
- Educational background: Bachelor's degree required (Economics, ADE or similar). Master in marketing / MBA is a plus
- Languages: Fluent in English and Spanish. Portuguese is a plus.
- Relevant experience in functional Marketing role in FMCG, minimum 5 years having worked in the food sector is a plus, as well as having experience working in close cooperation with sales and both traditional and modern channels
- High level of initiative and assertiveness.
- Demonstrated leadership and team skills.
- Interest and deep Spanish and Portuguese consumer understanding.
- Hands on and make it happens attitude.
- Analytical and problem-solving skills.
- Communication skills (written and oral).
- Results orientation.
- Persuasiveness and tenacity to sell ideas.
- Skilled in identifying and aligned the critical stakeholders required to deliver brilliant execution.
- Advanced knowledge of Microsoft Office software as PowerBI, Excel and PowerPoint.
¿Cuáles son tus beneficios?
Be part of a great organisation with possibilities to grow and build a career
Veure més
No et perdis res!
Uneix-te a la comunitat de wijobs i rep per email les millors ofertes d'ocupació
Mai no compartirem el teu email amb ningú i no t'enviarem correu brossa
Subscriu-te araDarreres ofertes d'ocupació de Cap de Marca a Barcelona
Senior Brand Manager
16 de set.Michael Page
Barcelona, ES
Brand Manager Director
12 de set.AdQualis Human Results
Barcelona, ES