About Us

Blue is a game-changer in the digital marketing world, by providing retargeting campaigns to over 1000 clients worldwide, through our in-house AI technology, ensuring our partners a 100% risk-free added revenue with no investment.

As part of our company, you will be positioned among the fastest-growing digital marketing companies in its sector. With the office in Spain, and its presence in Brazil and Argentina, Blue takes pride in being a truly diverse global organization. In essence, we are guided and believe in the strength of our values: compassion, respect, accountability and teamwork. Alongside, Blue Media Services (BMS) is a customisable AdTech platform that allows users to create and manage high-performance digital ad campaigns with full control, transparency, real-time analytics and advanced automation.

Join our Marketing Team!

The Marketing Coordinator will assist in the planning, development and execution of marketing strategies and campaigns for Blue and BMS. This role will work closely with the Head of marketing, the full marketing team and other departments to ensure all marketing initiatives are aligned with business goals and objectives.

Responsabilities

Monitoring and executing marketing strategies:

• Support in planning, executing, analysing and monitoring digital marketing campaigns (including SEO, SEM, etc) and email campaigns
• Assist in the creation of websites, landing pages, and their integration with CRM tools.
• Ensure optimal utilization of marketing budgets through relentless focus on ROI calculations.
• Lead generation through email campaigns and events activations.
• Conduct research on competitors, trends, and customer preferences to inform marketing strategies.
• Manage marketing calendars, keeping track of deadlines, and ensuring proper documentation of campaigns and activities.
• Track key performance indicators (KPIs) for marketing campaigns, such as website traffic, social media metrics, and email performance.
  
  
  

Content creation:

• Assist in creating content for social media, websites, blogs, email newsletters, and print materials, as well as managing brand presence online and offline.
• Develop and implement branding strategies to increase brand recognition.
  
  
  

Social Media Management:

• Manage social media accounts, including scheduling posts, responding to comments, and tracking engagement.
• Assist in the development of social media strategies.
  
  
  

Events and On-ground Activations:

• Help organize events, webinars, trade shows, and conferences, and support marketing efforts before, during, and after events.
• Support on coordinating logistics for events and promotions (e.g., sending invites, preparing promotional materials, researching events).
  
  
  

Requirements

• Degree in Marketing, Advertising, Business or related areas.
• English Fluency: C1 level (proficiency in reading, writing and speaking).
• Experience: Digital marketing, with emphasis on SEO, SEM, content marketing, social media, data analysis, email marketing (eg. MailChimp, Brevo), website and landing pages creation.
• Practical experience in managing Google Ads and Meta Ads media campaigns.
• Experience in lead generation through content strategies and paid marketing.
• Knowledge of SaaS platforms and website content management systems (Wordpress).
• Basic knowledge of Figma, Adobe Creative Suite (Photoshop, Illustrator), Canva or any design tool. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• International educational / professional experience will be a plus (Erasmus, Cultural exchanges).
• Completed or ongoing postgraduate studies in related areas will be a plus (eg. Big data).
• This is an in-person, on-site role at our office in Marbella (Spain).
  
  
  

Job Info

Industry: Marketing and Advertising

Employment Type: Permanent, full-time

Job placement: Marbella, Spain

Opening: As soon as possible

Job Type: Full-time, onsite. Applicants must have a Spanish work permit and be able to work at our office in San Pedro de Alcantara.