Job Description

Are you eager to participate in the amazing LEGO® adventure and contribute to ensuring visibility of our products across all points of sale?

Join the France-Iberia Trade Marketing team and contribute to our mission "to Inspire and develop the builders of tomorrow”!

Please note This position will be based in our LEGO® Sales Office in Madrid and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.


Core Responsibilities

• Actively participate to Drive Period Campaigns (DPC) and product launches roll out alongside trade marketing manager, focusing on tool kit roll out and creative execution.
• Lead and drive non standardized materials for displays, promo areas, endcaps if needed.
• Local expert for end-to-end execution tracking being Sales, Agency & Western Europe Marketing regional contact person, as well as person-to-go in France-Iberia BU.
• Leverage retailer, shopper and consumer insights and translate findings into action. Track and evaluate results and adapt processes and materials accordingly.
• Contribute to Integrated Commercial Plan (ICP) for Y+1, as TM member part of ICP process of the Business Unit.
• Budget ownership including strategic prioritization in line with business priorities as well as Sales and Marketing needs and opportunities.
• Curious explorer who brings external developments in and generates ideas proactively to ensure Trade Marketing innovations in omnichannel spaces.
• Responsible for test & learn activities in Grocery channels, track and evaluate results in order to scale effective solutions.
  
  
  
  

Play your part in our team succeeding!

The LEGO Marketing Team brings one of the world’s most iconic brands and its products for consumers and shoppers to life. Our Marketing Team consists of amazing marketeers who distil audience insights, take decisions rooted in data, and develop and implement effective marketing plans, with 360 campaigns including traditional and digital media, events and instore execution, ensuring strong media presence and engagement.

Included in the Marketing department, the TM team has the responsibility to improve the shopper experience with the LEGO brand in our point of sales (Online, LEGO Certified Stores, Specialists, Grocery, Department Stores). It defines, develops and implements the strategy of activation of our whole franchises portfolio into the distribution channels.

You'll be reporting directly to FRIB TM Director, working closely with the whole TM team. You will take ownership of a consistent activation plan of various Drive Period Campaigns improving instore branding at retailers’, as well as effectiveness of activations, identifying markets opportunities to be caught and implemented. The aim will be to deliver outstanding shopper and consumer activation across the channel, working in close collaboration with marketing and sales functions.

Do You Have What It Takes

• Relevant Trade Marketing, Brand Marketing or Sales experience within FMCG or premium consumer brands
• Track record of designing and rolling out innovative projects in the area of Trade Marketing
• Commercial savvy, strong shopper first thinking, understanding of omnichannel Trade Marketing as well as retail-landscape
• Strong strategic and coordinated end to end thinking and ability of translating strategy into local priorities for Trade Marketing
• Relationship builder and collaborator with a strong ability to influence, gain trust quickly
• Drive for results – championing effectiveness and data centricity, bravery to test hypothesis, live a constantly learning attitude, strong analytical and evaluation skills and ability to turn findings into action
• Proficient in MS Office, especially Excel
• Proficient in Spanish and English
  
  
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.