To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT Spain IS LOOKING FOR A Marketing Intern
SENIORITY LEVEL Internship
FUNCTION Marketing or Trade Marketing
SALARY RANGE Competitive salary
LOCATION Madrid
ROLE POSITIONING AND OBJECTIVES
These roles are part of the Marketing /Trade Marketing team and this experience will prepare you to work within a dynamic team and to develop practical skills in an excellent working and multinational environment.
The role in Marketing is responsible for performing market and portfolio analysis, identify untapped consumer opportunities amongst other tasks.
Reports to Marketing manager
Geographic Scope Iberia
What You Will Be Accountable The Marketing Internship
- Responsible together with the Line Manager for drive and implement the Activation tools aligned to BAT brand´s strategy at the POS to achieve best in class execution.
- Deliver successful activation of the brands through the different campaigns and touchpoints Retail activation, Horeca and BTL initiatives.
- Management of the Permanent and non-permanent materials (alignment with brand/trade, implementation, follow up, tracking)
- Handle communication between Brand Marketing, Trade Marketing and Field Force to ensure excellence in execution.
- Ensure a Strong and good relation and communication agencies, suppliers, and internal stakeholders to ensure excellence planning process and activation.
- Formulating business presentations that display project status, results and modifications.
- Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS standards and procedures BAT group
- Act as a link between the Field Force and HQs Aligning needs and looking for solutions to problems.
- Management and control of the resources and needs of the sales force for the correct performance of their tasks.
- Understand the objectives of the sales force to develop the best strategic communication that facilitates their understanding and maximizes their performance.
- Monitoring and analysis of the objective fulfilment, turning them into ad-hoc actions to ensure the performance of the company.
- Advanced use of Microsoft Excel for the analysis and control of Trade Marketing KPIs and subsequent reporting that facilitates strategic decision-making for the business.
- Advanced use of Microsoft Power Point for the design of action and communication plans.
- Communication skills that allow constant communication between the different departments that participate in the commercial strategy.
- Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS standards and procedures BAT group.
- Do you have a proactive attitude? Are you willing to constantly develop and support the team in the daily activities?
- University Degree in Marketing, Business or similar.
- Master’s degree in marketing, digital marketing, MBA or similar would be a plus.
- Previous internship in marketing departments is also valuable.
- Fluent English and Spanish mother tongue.
- High Knowledge of Microsoft office (Excel, PowerPoint, Word).
- Strong analytical skills.
- High effective in planning and organization.
- Acknowledged and proven proactivity and ownership.
- Acknowledged and proven oral and written communication skills.
- Project Management Skills.
- Ability to multitask and influence others.
- Team player and Strong interpersonal skills.
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.
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