Description
The Private Clients Services Director is responsible of strategy
development, coordination and execution to engage carefully selected
corporate and social partners and to leverage 3rd party segmentation
efforts to reach out targets more quickly and efficiently.
Will be responsible for building long-lasting relationship with partners,
deliver memorable experience to clientele and enrich our Black
Book.
PR and guest facing capacities and local networking knowhow.
Mission:
Build, develop and manage the relationship with key corporate and
social partners
( Embassies/Diplomats, Politicians, Private corporation, International
Schools Chamber of Commerce, Sport industry, Arts & Culture, Real
State, etc)
Define and explore new business/incremental revenue opportunities.
Develop a strong collaboration with Retail, Marketing/GKE, Hospitality,
Business Analysts etc
KEY RESPONSIBILITIES:
Drive increased / Building and maintaining crucial relationships
Acquisition of key corporate and social partners. Research, Identify,
Create, develop & manage key relationships
Define Profile – Categories, Countries, Spending power, Visits,
Age, etc.
Define strategy, Objectives, KPI’s and measurement tools per PCS
Partner Programme
Support sales strategy, execution plan and marketing plan
Prioritize, develop, execute and measure concrete actions
Community building focus
Attend industry functions, such as cultural events, association
events and conferences, and provide feedback and information on
market and creative trends
Identify opportunities for campaigns, services, and distribution
channels that will lead to an increase in footfall
Using knowledge of the market and competitors, identify and
develop the company’s unique selling propositions and
differentiators
Building and maintaining crucial relationships: Work with the
team (Marketing, Retail, Hospitality…)to enhance the experience in
each of the guest journey touching points
Collaborative work across functions and Group
KEY MEASURES:
Data base with name of guests, date/s, size of family/group,
estimated spend
Development of incremental channels
Define clear objectives, KPI’s and measurement tools to
track, analyse and improve
Delivery of agreed commercial KPI’s
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