Market Research and Strategy:
• Conduct market research to understand regional dynamics and customer needs.
• Develop regional go-to-market strategies in line with global goals.
• Define target market segments and buyer personas.
Campaign Planning and Execution:
• Plan and execute marketing campaigns with global teams.
• Manage regional marketing budgets.
• Adapt global content to regional preferences.
Cross-Functional Collaboration:
• Work with sales teams to ensure marketing supports sales goals.
• Align with product teams on marketing strategies.
• Coordinate with global teams for consistent messaging.
Partner and Channel Marketing:
• Support regional partners with marketing programs.
• Manage co-marketing initiatives with partners.
Performance Measurement and Reporting:
• Set and track KPIs to measure campaign success.
• Analyze data to refine marketing strategies.
• Report performance insights to stakeholders.
Customer Engagement:
• Implement programs to enhance customer loyalty.
• Gather and utilize customer feedback.
• Multinational Fast Growing Healthcare Company|European Marketing Manager
Qualifications
• Bachelor´s degree in Marketing, Business Administration, or related field; MBA is a plus.
• 10+ years of marketing experience, with at least 3 in a regional or global role.
• Strong strategic thinking and communication skills.
• Proficiency in digital marketing and data analysis.
• Results-driven, adaptable, and culturally aware.
Performance Metrics
• Increase in market share and customer acquisition.
• ROI for marketing campaigns.
• Quality and quantity of leads.
• Support for sales goals.
• Customer engagement and advocacy.
Rapidly transforming and growing healthcare company, expanding swiftly through acquisitions within the sector.
Great professional opportunity in a fast growing context.
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