Handley James are excited to be partnered with an innovative and exciting business, focusing on providing AI purpose-built pricing software solutions, to the fuel and convenience industry. We’re looking for a strategic and collaborative Sales Director to drive the growth of the advanced pricing solutions across Europe, Latin America, Asia-Pacific, and Africa. Based in Europe and reporting to the Regional Director, you’ll work with leading fuel retailers, EV operators, and convenience store chains to deliver smarter, AI-powered pricing strategies.

You’ll manage complex, multi-stakeholder enterprise deals requiring careful coordination across internal teams and client organisations — while also staying agile enough to identify and close smaller, fast-moving opportunities. Success in this role means being able to shift seamlessly between long sales cycles and shorter, high-velocity wins.

You’ll be joining a global leader in AI-powered fuel and EV pricing solutions, and a subsidiary of a multibillion dollar group of companies. The technology forecasts consumer buying behaviour in dynamic market conditions and is used by forward-thinking retailers around the globe.

Joining this business means experiencing the best of two worlds: the agility, innovation, and close-knit culture of a startup — combined with the resources, backing, and global reach of a huge multinational company. You’ll be part of a team that moves fast while operating within the trusted structure of a major global brand.

You will:

• Proactively build and manage your sales pipeline — from identifying and reaching out to prospects, to following up and qualifying leads.
• Lead complex, multi-stakeholder sales cycles with large global retailers — from prospecting and qualifying to launching proofs of concept, closing deals, and growing long-term strategic accounts.
• Rally cross-functional teams (product, customer success, engineering, leadership) to provide solutions that resonate with each client’s goals.
• Act as the project manager of the deal: keeping timelines, aligning stakeholders, managing expectations, and ensuring momentum at every stage.
• Understand how clients buy — from budget planning to internal politics — and use that insight to navigate the buying process, not just the sales stages.
• Prepare and deliver forecasts, performance reports, and deal reviews to the leadership.
• Stay on top of industry trends, competitive offerings, and client challenges to refine your approach.

Required experience:

• Significant experience selling complex SaaS or software solutions, ideally in pricing, analytics, or retail tech.
• A track record of closing high-value enterprise deals involving multiple stakeholders and long sales cycles.
• Proven ability to lead cross-functional collaboration and align internal teams around customer goals.
• Strong project management skills with attention to detail, structure, and follow-through.
• Deep empathy for how clients buy — especially how they justify ROI and navigate budget and approval processes.
• Fluency in English and willingness to travel as needed across Europe.
• A well-established network in the forecourt industry and solid knowledge of retail fuel technology is a definite plus.

This role will be covering the EMEA region primarily with some ‘rest of world’ travel, ideally you will be located near one of the four major hubs; London, Barcelona, Frankfurt/Dusseldorf, Copenhagen.

This is an outstanding opportunity to gain access to an international consultancy company, dealing with some of the largest businesses in the world.

In return our client is offering a competitive basic salary c€120,000pa (Negotiable dependant on experience), up to 65% bonus in target objectives and benefits (Tailored dependant on country)

If this role is of interest, please contact Stuart Tomkinson or click the link to apply.

*Please kindly note, whilst we endeavour to respond to all candidate applications, due to the very high response rate across our various advertising campaigns, we may only be able to reply to candidates who match the position, thank you.

About us:

Handley James are a UK based, international Search business, we pride ourselves on a personable and process driven approach ensuring the very best levels of service.

As acknowledged specialists in a number of disciplines, we support the Chemical and associated industries by providing a truly consultative service to our clients and candidates alike.

www.handleyjames.co.uk