Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New...
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
What Your Role Is
As an intern in the Marketing & Category Team you will support the Iberia Brand & Category Manager in the exciting mission creating and executing the brand and category plan for Iberia, having the following responsibilities:
Key Responsibilities
What you will bring to the team
At General Mills, we are committed to recruiting, retaining, developing and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Join us the General Mills team today - Hungry to Shape the Future.
What Your Role Is
As an intern in the Marketing & Category Team you will support the Iberia Brand & Category Manager in the exciting mission creating and executing the brand and category plan for Iberia, having the following responsibilities:
Key Responsibilities
- Provide support in the implementation of the Iberia Marketing and Category plans that includes all Brand/Category mix elements: innovation, communication, promotional strategy, distribution and merchandising for all channels.
- Help in building strong Brand Experience plans, localizing the Brand Assets provided by Brand Development Teams and working with local agencies to deliver a strong ATL and BTL plan.
- Support the JCP process and be category vision ambassador.
- Analysis of Nielsen data and other periodic external sources, as well as any market research, formulating clear and actionable recommendations.
- Development of point of sale material.
- Category/Brand Budget control.
What you will bring to the team
- Minimum Required: Bachelor’s Degree
- Fluent English
- Computer proficient with Microsoft Office.
- Passion and resilience.
- Very strong analytical skills, and execution focused.
- Strong Growth and creative mindset.
- Highly oriented to results.
At General Mills, we are committed to recruiting, retaining, developing and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Join us the General Mills team today - Hungry to Shape the Future.
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