About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

We are seeking an experienced and strategic Country Growth Manager to lead our B2C marketing initiatives and accelerate revenue growth. As a member of the User Growth Team, you will collaborate closely with the Strategy and Product teams to position Trip.com as a leader in the travel industry. In this role, you will play a crucial part in developing our go-to-market strategy, exploring local partnerships, creating brand awareness, and driving customer acquisition and retention campaigns.

In this Role, you’ll get to:

• Develop and Implement Marketing Strategies: Formulate go-to-market strategies for the target market market, identifying opportunities for growth and expansion.
• Drive Growth Initiatives: Lead efforts to acquire new customers and enhance user engagement through scalable solutions.
• Champion Localization: Ensure local campaigns resonate with the target market by integrating local user preferences and behaviors.
• Explore Partnership Opportunities: Identify and pursue external partnerships to boost user acquisition and drive sales on the Website/App.
• Marketing Promotion Execution: Collaborate with local and international marketing teams to plan and execute campaigns and promotions on the Website/App.
• Support Central Marketing Teams: Assist with localizing performance marketing and influencer marketing strategies.
• Utilize Data & Insights: Leverage advanced analytics, user research, and market trends to inform campaign decision-making.
• Collaborate with Internal Teams: Work closely with business development and strategy teams to identify potential products for the target market.
• Resource Optimization: Manage and optimize resources on Trip.com to drive traffic and revenue growth.

What you'll Need to Succeed:

• Bachelor's Degree in Marketing, Business Management, or any other related field.
• Proven Expertise: At least 6 years in growth marketing roles within B2C e-commerce, focusing on customer acquisition and retention. Experience in Online Travel Agencies (OTA) or the travel industry is a strong advantage, particularly in localized marketing campaigns, performance marketing and partnership development.
• Creative & Strategic Thinking: Proven expertise in storytelling, campaign planning, and execution.
• Language Proficiency: Fluency in English is required, with proficiency in the local language being essential.
• Analytical Skills: Strong analytical mindset with familiarity in using analytics tools.
• Project Management: Proficient in managing complex projects and aligning cross-functional teams to achieve objectives.

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement.
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!