Perfil buscado (Hombre/Mujer)


• Build the brand by owning the commercial P&L under his/her responsibility and drives adequate actions to reach the target of NS growth and profitability (gross contribution).
• Build the brand attributes and values aligned with brand equity and executional equities, defining Local short and mid term strategies for brand in both countries.
• Work closely and proactively with Global Marketing to develop, validated and implement communication, activities and NPDs aligned with the brands local attributes and values.
• Lead the consumer understanding and generate actions to better serve its needs and desires with the right mix (products and communication).
• She / He is the guard of the brand equity ensuring all consumer touch points are in-line with global brand Equity pyramid.
• Closely monitors and analyses Nielsen data, competitive activities and Internal data (SAP) and compares results to established objectives to assure the effectiveness and ROI of marketing programs.
• Develops and executes communication plan to consumer, including promotional initiatives, Brand activation´s with the correct objectives/brand. Ensure that all brand safety guidelines are correctly in place and implemented.
• Play an active role in the identification and development of business, building ideas and working actively with other team members in BU, Group functions and Portuguese & Spanish teams (Sales, Trade Marketing, global teams, Supply chain...) to execute the plans that meet business objectives.
• Coordinates and/or leads with external agencies projects for market research, promotional development, communication development, new artwork development (e.g. Selection) to execute the Marketing plan.
• Analyses consumption and shipment data and compares results to established objectives to assure the effectiveness and ROI of marketing programs (post-mortem analysis).
• Guarantee the accurate generation of forecast of new launches and promotions to ensure minimisation of obsolesces and out of stocks.
• Executes and manages APL Marketing budget under his/her responsibility
• Be up to date on the latest Marketing techniques and means of effectively reach and activate our consumers.
• Coaches and develops the team to increase his/her capabilities and potential as marketer.
• Leads the on-line, gaming and social media strategy and plan for his/her brand to extend consumer impact and engagement.

• International company with great growth opportunities|Top Employer company

• Educational background: Bachelor´s degree required (Economics, ADE or similar). Master in marketing / MBA is a plus
• Languages: Fluent in English and Spanish. Portuguese is a plus.
• Relevant experience in functional Marketing role in FMCG, minimum 5 years having worked in the food sector is a plus, as well as having experience working in close cooperation with sales and both traditional and modern channels
• High level of initiative and assertiveness.
• Demonstrated leadership and team skills.
• Interest and deep Spanish and Portuguese consumer understanding.
• Hands on and make it happens attitude.
• Analytical and problem-solving skills.
• Communication skills (written and oral).
• Results orientation.
• Persuasiveness and tenacity to sell ideas.
• Skilled in identifying and aligned the critical stakeholders required to deliver brilliant execution.
• Advanced knowledge of Microsoft Office software as PowerBI, Excel and PowerPoint.


Important multinational company, with very well known brands, within the FMCG sector (Foods)


Be part of a great organisation with possibilities to grow and build a career