Perfil buscado (Hombre/Mujer)

Challenge

• Help solve problems with multiple approaches to reach an optimal solution.
• Build new processes, procedures, methods, tests, and features with foresight to anticipate and address future issues.
• Propose solutions and new ideas to drive work forward.
• Dig in and understand the detailed insights and big picture implications while understanding the strategic view.

Influence

• Influence across team(s) and areas of expertise with similar objectives to align resources and direction and scale work.
• Develop strong relationships, internally and externally, offering support and direction to team members.
• Mentor and guide junior team members in their work and help them to onboard.
• Proactively reach out to partner teams to understand their goals, help them understand the marketing team´s goals, and ensure both, are aligned.
• Act as a trusted partner to senior stakeholders and external partners in the product and feature development process.
• Provide guidance to and manage relationships with partners, agencies, or temporary, vendor, and contractors (TVCs).
• Guide the integration of multiple adjacent project timelines, goals, and objectives.
• Ensure all work, whether produced personally or by an agency, supports and builds the Google brand, and maintains quality, accuracy, and timeliness.

Expertise

• Act as subject matter specialist for relevant cross-functional stakeholders on the voice of a product or marketing program.
• Utilise comprehensive knowledge of Google´s core products, user insights, messaging/positioning, voice, and overall brand marketing strategy.
• Proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.
• Possess deep understanding of the nuances of specific product voices or goals that can be adapted to different communications as needed.
• Communicate and present confidently to cross-functional audiences and influence the direction of work through effective presentations.
• Possess a firm grip of new ideas, processes, and approaches critical to the role (e.g., AdWords for small- and medium-sized business marketing).
• Develop new and complementary skills to enhance current knowledge and expertise and apply them to team and existing work.

• We offer a 6-month project at a leading Digital company
• Essential experience in a mobile network operator

Responsibilities under the direction of Google Manager

Build inclusive culture

Champion and engage in equitable and inclusive behaviours across all systems (e.g., hiring, perf, coaching). Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behaviour and provide constructive feedback on disrespectful, non-inclusive behaviour. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.

Create product marketing content

Independently create marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.

Develop brand strategy

Drive product brand positioning, value propositions, and messaging strategy using Google voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).

Develop product marketing content strategy

Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.

Generate user insights

Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.

Go-to-market strategy and planning

Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.

Manage campaign and programs

Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimisation, determine channels for reaching and engaging users, and drive integrated channels to meet targets.

SKILLS/EXPERIENCE/EDUCATION:

Brand management

Knowledge of branding and brand development. This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).

Campaign management

Knowledge of the marketing campaign life-cycle. This includes planning, strategy, execution, and reporting of a campaign.

Client/partner management/advising

Storytelling

Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.
We offer a 6-month contract to cover a member of the team.

The work will be in hybrid format: 2 days off-site and 3 days on-site.