Key Accountabilities
- Acts as key marketing technical liaison on all given product lines, providing product and regulatory information to sales, service and customers
- Provides first level, remote and on-site technical, applications, operations and regulatory support to critical and key customer accounts, assisting them with the integration of systems in their laboratories
- Interfaces with all levels of management to independently resolve conflicts/problems with company peers
- Contacts with Suppliers regarding product issues, incidences and updates.
- Attends to follow up meetings and Distributor meetings/courses.
- Conducts assessments to add new features/designs to IT tools.
- Coordinates with different IT stakeholders/providers to conduct new projects/developments.
- Maintains regular communications with technical services on problems with instruments, software and reagents within the product line
- Provides detailed technical training for sales staff; works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line
- Provides presentations to customers
- Prepares and coordinates marketing support programs
- Contributes to planning and creation of advertising and promotional materials; writes technical bulletins and newsletters
- Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company’s future marketing plans
- Understands all maintenance, performance, and advantages of Werfen products
- Understands technical aspects of Werfen and competitive products
- Monitors field test and marketing introduction programs
- Manages and drives internal projects with minimal supervision
- Ensures compliance with Werfen Code of Ethics
- Commercial team: AMs, KAMs and SAS
- Technical Service & HelpLine
- Logistics
- Contracting and Customer Service
- Quality Assurance and Regulatory Affairs
- IT & BU HITS
- Legal and Compliance
- Distributed companies
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