- Lead cross-channel experimentation program
- Develop and execute a Semrush-wide experimentation roadmap aligned with strategic goals to drive revenue growth and product optimization
- Classify and unify experimentation activities across departments, introducing a comprehensive, company-wide experimentation program
- Oversee the design and execution of controlled experiments, A/B and MVT tests, and other research tools to measure product impact effectively
- Develop maturity of product, marketing, and operational teams on best experimentation practices and cutting-edge approaches from the industry
- Demonstrate the impact of experimentation on business metrics, encouraging data-driven decision-making
- Develop internal A/B testing product and manage a development team (2-3 members) and backlog
- Create processes with comprehensive documentation of experiments, methodologies, and results, effectively communicating findings to relevant stakeholders
- Seamlessly integrate and exchange data with user analytics services, using results from tests and prediction models to prioritize product and marketing activities
Requirements
Who we are looking for
- Demonstrated Project Leadership Experience: You will drive multiple testing initiatives, prioritize tests, and plan A/B testing tool development
- Excellent Communication Ability, including experience with presenting to leadership
- Technical Proficiency: SQL is necessary
- MS in CS/STEM or another quantitative discipline
- Collaborative Spirit: Working with and influencing teammates, customers, and partners from different cultures and backgrounds to execute against shared goals
- Experience in backlog management and stakeholder management
- Test and Learn Mentality: Leading A/B testing means that you’re open to everyone’s input and letting the results of a well-crafted experiment inform the next steps
They say there are no perfect candidates, but that might well be you, if
- You have Python/R experience (as a bonus)
- You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better
A bit about the team
This role will lead the end-to-end experimentation program, collaborating with cross-functional teams to ensure alignment with business objectives. Manage internal A/B testing tool development. The role will involve shaping the experimentation strategy, fostering a data-driven culture, maximizing the potential of our platform, being at the helm of our cross-channel experimentation efforts, driving revenue growth, and creating a cohesive and efficient experimentation workflow across product, marketing, retention, and other departments.
We will try to create all the right conditions for you to work and rest comfortably
- It’s up to you to decide what work format works best for you. You can #wfo, #wfh, or mix both.
- Flexible working day start
- Unlimited PTO
- Hobby benefit
- Breakfast, snacks, and coffee at the office
- Corporate events
- Training, courses, conferences
- Gifts for employees
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