About The Role & Team

The team is responsible for developing and implementing publicity campaigns within in Spain and works closely with the EMEA Publicity team.

The publicist responsible for Theatrical works within the Publicity team to develop and execute strategic public relations campaigns for all content released in theatres .

The PR person is responsible for securing positive, high quality coverage of the division’s products and franchises across all editorial media platforms including digital, broadcast and print.

This person also works in future planning the upcoming slate and works directly with external agencies when needed to support the strategy of any given title/event.

The person also works across the rest of The Walt Disney Company on relevant integrated PR campaigns and initiatives.

This role will require you to be working 4 days a week in our Madrid office and 1 day from home.

What You Will Do

Run the day to day consumer press office management and campaign implementation overseeing the team coordinator including:

• Responding to day-to-day requests and manage questions from media, other xLOB colleagues and general public/general press enquiries.
• Writing press releases, editorial copy and generic feature ideas.
• Pitching in talent access, news exclusive, press trips and selling in press office features and generic toolkits
• Maintaining up to date press office processes and materials.
• Brainstorming and developing creative ideas to support campaign launches
• Managing the contact with appropriate journalists/influencers to travel to international junkets/events and making sure travel and accommodation for them is secured
• Collaborating on campaign plans, specifically writing and presenting campaign tactics,
• Budget management
• Keeping abreast of competitor activity, communications trends and insights that impact the overall entertainment marketing
• Developing and sharing knowledge of changing media landscapes including new contacts and changes in personnel at key media houses and targets
• Liaison with key internal stakeholders on campaign plans including members of the EMEA/global publicity team
• Organize, attend and host key media film screenings
• Manage monitoring and evaluation of relevant press coverage
• Collate and construct reports tracking media goals and achievements/offline publicity material use and information to be shared within the company and the ERO office
• Work closely with Marketing colleagues to align strategy
• Day to day liaison with agencies who are brought on board to support any given title
  
  
  

Talent tour organization include:

• Manage digital, print and broadcast media during talent tours Manage and implement publicity schedules for Talent tours Supervise logistics
• arranging hair and make-up
• organising travel and leisure requirements
• on site artist liaison
• Personal security and transportation
• Think of new ways to maximize talent presence through out of the box ideas Summarize completed junket/event activity details for inclusion in overall junket wrap report for internal circulation
  
  
  

Event Organisation including:

• Planning and implementation of in-house publicity events such as press events, media receptions, preview screenings, launch events, premieres, junkets etc. Remit could include the supervision of:
• creation of running orders
• booking venues and catering
• organising suitable branding and/or venue dressing
• attendance
• Security
• Dealing with local Authorities for permissions
• Overseeing production agencies and materials
• Overseeing presence of possible sponsors through DM+
  
  
  

Securing press attendance and participation to events and screenings

Required Qualifications & Skills

• Thinks Strategically
• Builds Relationships
• Communicates Effectively
• Drives Results
• Inspires Creativity and Innovation
• Champions Change
• Exhibits Professional Excellence
• A university degree is preferred
• Strong written and verbal communications skills
• A keen interest in the media and film
• Experience with events and working with the media
• The ability to work on a range of tasks
• The ability to manage time effectively and prioritize tasks
• Excellent attention to detail and flexibility
• Being proactive and showing initiative
• Fluent English and Spanish
  
  
  

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.