We are the largest chain of orthodontic clinics with fully digital processes in Europe. We have revolutionized the invisible orthodontic sector with the best team of professionals specialized in making people smile and using the latest technology for the diagnosis, treatment, and follow-up of all cases.

Ads creative strategist (Online/Offline)

✨Job Overview

We are seeking a highly creative and data-driven UGC Script & Concept Master to revolutionize our Meta advertising strategy. This role is pivotal in crafting compelling, authentic, and high-converting user-generated content (UGC) that resonates with our target audience and significantly boosts conversion rates. You will be the architect of engaging narratives, innovative concepts, and persuasive scripts that transform customer experiences into powerful advertising assets.

🚀 What You’ll Do

Conceptualization & Ideation:

• Develop innovative and original UGC concepts that align with brand messaging and campaign objectives.
• Brainstorm and generate a constant flow of fresh, engaging, and shareable content ideas tailored for Meta platforms (Facebook, Instagram).
• Stay abreast of emerging trends in social media, advertising, and user-generated content to identify new opportunities.

Scriptwriting & Storytelling:

• Craft compelling and persuasive scripts that effectively communicate product benefits and drive conversions.
• Write scripts that are authentic, relatable, and tailored to specific target audiences.
• Develop diverse script variations to A/B test and optimize performance.
• Ensure scripts adhere to brand voice and tone while maintaining a natural, user-generated feel.

UGC Production Guidance:

• Provide clear and concise direction to UGC creators, ensuring they understand the creative vision and script requirements.
• Develop detailed shot lists and creative briefs to guide content production.
• Collaborate with UGC creators to refine content and ensure it meets quality standards.
• Provide feedback and guidance to creators to improve their performance and content quality.

Collaboration & Communication:

• Work closely with our Traffic Manager to optimize content according to performance and drive better results
• Work closely with marketing, creative, and media buying teams to ensure alignment on campaign goals and strategies.
• Communicate effectively with UGC creators, providing clear direction and feedback.
• Present campaign performance reports and insights to stakeholders.
• Stay up to date on Meta's advertising policies and guidelines.

🎯Qualifications:

• Exceptional verbal and written communication skills in both Spanish and English
• Proven experience in creating high-performing UGC content for Meta advertising
• Exceptional scriptwriting and storytelling skills
• Strong understanding of social media trends and user behavior
• Ability to analyze data and use insights to optimize campaign performance
• Excellent communication and collaboration skills
• Creative thinking and problem-solving abilities
• Experience with A/B testing
• Understanding of advertising metrics and KPIs
• Ability to work in a fast paced environment
• Knowledge of video editing and production is a plus
• Portfolio of successful UGC campaigns

Join us and play a pivotal role in shaping the future of our brand. If you match this job description, we're eager to hear from you!

At Impress, diversity powers our success 🌈. We encourage applicants of all backgrounds to apply and join us in shaping smiles around the world.